Top Rated | 10+ Years Experience | Battle Tested
Tanner Rankin Author, Speaker, Founder, Consultant
For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.
HOW I HELP
Having Great Products and Not Selling?is Agonizing.? Does This Sound Familiar?
- Your sales aren’t where they could be.
- You & your team know your product & customer.
- But eCommerce & Amazon, not as well.
You Want?a Proven System To Make Things Simple ?To Get Results.
- You want to work with someone experienced, that has a proven method to follow.
- To benefit from what they’ve seen, saving you countless hours & dollars.
- To get you and your team where you want to go quicker & easier.
Together We’ll Transform Your eCommerce To Drive Sales & Growth.
- Learn remarkable secrets to get and convert customers.
- Significantly boost Return on Ad Spend (ROAS).
- Grow exponentially faster.
WHAT’S MY SUPER POWER?
A Customer Journey Savant…
A co-founder once described my “superpower” as: “A customer journey savant.? Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.“
WHAT YOU CAN EXPECT:
ECOMMERCE IS COMPLEX, WITH LOTS OF?MISTAKES TO BE MADE COSTING YOU TIME & MONEY.? I MAKE IT SIMPLE.
HOW WE WORK TOGETHER
GETTING STARTED IS EASY:
What is “the Source Approach?”
- The Source Approach is a method or “approach” that I’ve developed over a decade to source the most efficient & effective strategy to:
- Get Traffic
- Convert Sales
What Sort of Company Do You Add The Most Value To As An eCommerce Consultant?
- You have a team, big or small, or are building one.
- You know your customer and your product, but eCommerce not as much.
- You may not have the budget to bring in an experienced eCommerce director at $150,000 – $200,000+ annually, but you can rent one.
- You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.
- You want to add value to your company and be in control of your eCommerce Website, eCommerce Marketplaces and eCommerce Marketing so you know the what’s, why’s and how’s, preventing your sales & growth from relying on a 3rd party agencies that come and go.
Do Your eCommerce Consulting Services Help Us Rank Higher In Marketplace and Google Search Results?
- Yes definitely.? SEO, keyword research and getting your products found in Google, Google Shopping and Marketplace Search Results is a major focus.
Does Your eCommerce Consulting Help Us Optimize Our Product Listings To Drive Sales?
- Yes, Product Listing Optimization, from your product descriptions to images, landing pages and more plays a massive role.??
Does Your eCommerce Consulting Services Help Us Advertise Our Products and Improve ROAS To Increase Profitability?
- Yes, for sure.? I help advertise your products on the various advertising networks including Google, Facebook, Pinterest, Native Advertising Platforms & more.
As Our eCommerce Consultant, Will You Help Us With Marketplace Account Management?
- Yes, definitely.? There are many aspects to Account Management and Seller Metrics that are crucial to getting your products found and purchased on the various marketplaces.?
As Our eCommerce Consultant, Do You Help With Product Launches?
- Yes.? The Source Approach method is uniquely suited to drive sales & growth for both product launches and established products.
Do You Only Work With Companies In The US?
- Nope!? I work with companies all over the world across many time zones. FYI:? I am in New York, Eastern Standard Time (EST).
How Many Projects Do You Work On At A Time?
- I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.? As your Amazon Consultant, I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful.?
Do You Guarantee Results?
- I do not guarantee results.? I firmly believe you should be wary of any Amazon Consultant guaranteeing results.? That being said, I do guarantee experience, effort & accountability.? Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.
How Long Does it Take to See Results?
- Easy come easy go.? Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results.?
How Do?You Measure Success?
- YOU measure success.? Whether that be top of line growth like brand awareness or bottom?-line like increasing profitability.? Each business has different goals for different projects.? You tell me what is a successful project for you.? Success for me is success for you.??
What Payment Methods Do You Accept?
- I accept:
- Credit Cards (Amex, Visa, Mastercard, Discovery)
- Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.
Do You Do Proposals?
- No, as an eCommerce Consultant I offer the same value to every great company that I work with by providing “The Source Approach” to quickly & easily make eCommerce your strength.
How Long Have You Been At This?
- I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years but I am actually a 3rd generation consultant.?
Where Are You Located?
- I hang my hat in Buffalo, NY.