Top Rated | 10+ Years Experience | Battle Tested

About Source Approach - The Source Approach - Amazon Consultant and eCommerce Consultant

Tanner Rankin Author, Speaker, Founder, Consultant

For over 10 years as an author, speaker & founder of The Source Approach – eCommerce Consultancy and Referazon – Instantly Find Amazon Influencers, Tanner has helped brands & retailers make eCommerce their strength quicker & easier.

Tanner is a top-rated eCommerce Consultant?&?Amazon Consultant seen on: Forbes, Entrepreneur, The Business Journals & more.

A 3rd generation consultant from Buffalo, NY Tanner has authored SEO For Everyone, Social Media Marketing For Everyone and regularly shares strategy on Twitter and Linkedin.


Having Great Products and Not Selling?is Agonizing.? Does This Sound Familiar?

  • Your sales aren’t where they could be.
  • You & your team know your product & customer.
  • But eCommerce & Amazon, not as well.
How I Help - Part 1 - The Source Approach - Amazon Consultant and eCommerce Consultant

You Want?a Proven System To Make Things Simple ?To Get Results.

  • You want to work with someone experienced, that has a proven method to follow.
  • To benefit from what they’ve seen, saving you countless hours & dollars.
  • To get you and your team where you want to go quicker & easier.
How I Help - Part 2 - eCommerce - The Source Approach - Amazon Consultant and eCommerce Consultant

Together We’ll Transform Your eCommerce To Drive Sales & Growth.

  • Learn remarkable secrets to get and convert customers.
  • Significantly boost Return on Ad Spend (ROAS).
  • Grow exponentially faster.
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A Customer Journey Savant…

A co-founder once described my “superpower” as: “A customer journey savant.? Tanner has this uncanny ability to get & convert customers by understanding what a customer needs to see, where they need to see it and when they need to see it.


You work 1 on 1 personally with me and not several agents in a call center with little to no experience.??

As a business owner, I have significant experience managing projects, people & budgets to get results.??

My experience comes from owning & operating businesses, not working as an employee at an agency.

When you reach out, you’re speaking with me, not a sales agent who earns a commission or a customer service rep.?



Phone Calls - eCommerce Consultant - The Source Approach

Phone Calls

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Screen Sharing

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File Sharing

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Team Chat

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Video Calls


Quick Chat


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Our company has dealt with quite a few consultants over the years, and Tanner is at the top. We meet for an hour each week, and he never seems rushed or annoyed at our questions. On the contrary, he excels at explaining concepts in such a way that we understand and can execute on his suggestions. The real challenge is finding the resources to implement all the amazing ideas he has. Because of his breadth of experience across industries and with multiple companies, he is well versed in about any area we address. Tanner is worth his weight in gold. We never second-guess our investment with Tanner.

?– Steve Larsen,? Reminderband

Tanner is one of the most thoughtful and driven individuals I have worked with. The results are obvious and I haven’t gone a day without learning something new. When tanner recommends a course of action he does not shy away from explaining the logic and reasoning behind it. He isn’t just telling you what to do, he explains everything. Your value to your company grows just by meeting with him. Highly recommend!?

– Jared Ebrahimoff, Founder Lavari Jewelry

Skate Anytime - Testimonial - Source Approach - Amazon Consultant and eCommerce Consultant

I ‘ve been working with Source Approach for only a few months and we’ve already seen excellent results. Everything they do is discussed through one-on-one consulting, where thoughtful strategic decisions are made. In this short period of time, they have completely overhauled the product copy using SEO data as the guideline, developed and implemented PPC ad, and conversion rate optimization campaigns as well as developing affiliate marketing strategies. We’ve already seen a major increase in our sales and are gaining traction in many market segments. We’re extremely pleased and excited to continue our marketing partnership with Source Approach. Five Stars for sure!!!!!!?

?– Mike Pace, CEO Skate Anytime

Brick Mates Logo Testimonial The Source Approach

Our year-to-date sales have exploded by over 5,000%. My previous vendor gave me a fraction of what I’ve received from The Source Approach for double the price. Tanner Rankin goes above and beyond to hit every deadline and care about my business. I’ve never been happier with a consultant; they’re phenomenal.?

?– Margo Ross, CEO, Brick Mates

Source Approach CEO Tanner Rankin personifies effort, integrity, and savvy. When you work with Tanner and Source Approach, you get the benefit not only of expertise, but of something else whose value is immeasurable: insight. ?Tanner thinks of what you will not. Source Approach is a winner, and I am grateful for the help Tanner’s company is providing to all my endeavors.?

?– Mason Winfield, Best Selling Author

Source Approach has worked extensively with Kloss, Stenger & LoTempio across a wide range of consulting assignments. ?We were so impressed with their expertise, project management skills &?enthusiasm that their?role has expanded. ?Source Approach’s?suggestions are like a breath of fresh air.?

?– Vincent LoTempio, Top Rated International IP Attorney, Kloss Stenger & LoTempio


What is “the Source Approach?”

  • The Source Approach is a method or “approach” that I’ve developed over a decade to source the most efficient & effective strategy to:
    • Get Traffic
    • Convert Sales

What Sort of Company Do You Add The Most Value To As An eCommerce Consultant?

  • You have a team, big or small, or are building one.
  • You know your customer and your product, but eCommerce not as much.
  • You may not have the budget to bring in an experienced eCommerce director at $150,000 – $200,000+ annually, but you can rent one.
  • You want to eliminate unnecessary expenditures by knowing what to focus on, how to execute effectively the first time as well as hands-on help.
  • You want to add value to your company and be in control of your eCommerce Website, eCommerce Marketplaces and eCommerce Marketing so you know the what’s, why’s and how’s, preventing your sales & growth from relying on a 3rd party agencies that come and go.

Do Your eCommerce Consulting Services Help Us Rank Higher In Marketplace and Google Search Results?

  • Yes definitely.? SEO, keyword research and getting your products found in Google, Google Shopping and Marketplace Search Results is a major focus.

Does Your eCommerce Consulting Help Us Optimize Our Product Listings To Drive Sales?

  • Yes, Product Listing Optimization, from your product descriptions to images, landing pages and more plays a massive role.??

Does Your eCommerce Consulting Services Help Us Advertise Our Products and Improve ROAS To Increase Profitability?

  • Yes, for sure.? I help advertise your products on the various advertising networks including Google, Facebook, Pinterest, Native Advertising Platforms & more.

As Our eCommerce Consultant, Will You Help Us With Marketplace Account Management?

  • Yes, definitely.? There are many aspects to Account Management and Seller Metrics that are crucial to getting your products found and purchased on the various marketplaces.?

As Our eCommerce Consultant, Do You Help With Product Launches?

  • Yes.? The Source Approach method is uniquely suited to drive sales & growth for both product launches and established products.

Do You Only Work With Companies In The US?

  • Nope!? I work with companies all over the world across many time zones. FYI:? I am in New York, Eastern Standard Time (EST).

How Many Projects Do You Work On At A Time?

  • I only take on 10 – 15 projects at a time depending on their complexity and if we’re a good fit for each other.? As your Amazon Consultant, I want to make sure I am able to contribute in a meaningful way that adds value and also that the project has the resources necessary to be successful.?

Do You Guarantee Results?

  • I do not guarantee results.? I firmly believe you should be wary of any Amazon Consultant guaranteeing results.? That being said, I do guarantee experience, effort & accountability.? Any project we work on together, you will have access to significant expertise that will mitigate costly mistakes, shorten the path to success and add a proven & tested contributor to your team.

How Long Does it Take to See Results?

  • Easy come easy go.? Certain conversion rate optimization campaigns or advertising benefits can be seen immediately where SEO, Influencer Marketing & Social Media campaigns can take 6 months to a year to see significant results.?

How Do?You Measure Success?

  • YOU measure success.? Whether that be top of line growth like brand awareness or bottom?-line like increasing profitability.? Each business has different goals for different projects.? You tell me what is a successful project for you.? Success for me is success for you.??

What Payment Methods Do You Accept?

  • I accept:
    • Credit Cards (Amex, Visa, Mastercard, Discovery)
    • Check
    • ACH
  • Invoices are sent via email on the 1st of the month, can be paid electronically and are net 15 terms.

Do You Do Proposals?

  • No, as an eCommerce Consultant I offer the same value to every great company that I work with by providing “The Source Approach” to quickly & easily make eCommerce your strength.

How Long Have You Been At This?

  • I have been involved in consulting, Amazon, eCommerce, digital marketing & SaaS for over 10 years but I am actually a 3rd generation consultant.?

Where Are You Located?

  • I hang my hat in Buffalo, NY.
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I schedule daily calls to solve eCommerce & Amazon problems quicker & easier.

Tanner was a great help and even prepared for my call in advance. A wealth of knowledge! Was really great to rack his brains – he wasted no time on the call either and gave me the info I wanted with no fluff.

Tim Calwell, CEO r3vitalize